The AI optimized Google Ads landscape
Sometimes, a major event occurs that has a transformative effect on the digital landscape. Paid search in London —we're talking digital on a global level here—has altered forever, and here's why. The COVID-19 pandemic caused a significant global crisis, which led to increased e-commerce sales. In turn, this increase has subsequently given a real sense of urgency towards the shift businesses had already been making in leveraging the power of artificial intelligence (AI) to further optimize Google Ads. This is not a new concept. The digital landscape has become far more data-driven over the last two or three years, however, the push towards incorporating these data-focused trends into daily practices for digital professionals has been significant over the past 12 months. So, what exactly has changed? The dynamics of the digital market have been transformed in numerous ways. Notably, digital experts are confronted with a slew of...